What we have learned
running D2C for enterprise brands
No thought leadership for its own sake. Each piece answers one question we get asked in the room, by the people who had to solve it.
All insights
Bringing a dealer network online over WhatsApp
Dealers accept and dispatch orders through WhatsApp because it is the tool the field already uses. No new hardware, no app to install, no training programme.
What phygital commerce actually means
Phygital commerce means online demand fulfilled by the physical network a brand already owns: its warehouses and its dealers, rather than a separate ecommerce supply chain.
How to grow D2C without upsetting your distributors
You avoid channel conflict by routing online orders to your existing dealers rather than around them. The brand owns the customer relationship and the data; the dealer still fulfils the order and keeps the margin.
What we are seeing across categories
A short note on what is changing in enterprise D2C, written for people running the channel rather than reading about it.