The short answer
You avoid channel conflict by routing online orders to your existing dealers rather than around them. The brand owns the customer relationship and the data; the dealer still fulfils the order and keeps the margin.
Almost every enterprise D2C programme we have been called into started late...
Common questions
Not when orders are fulfilled by the dealer. The channel adds demand the dealer would not otherwise have captured.
No. Orders are accepted and dispatched over WhatsApp, which the field already uses.